Coronary heart disease (CHD) affects over 2.8 million people and is the main cause of death in the UK.1,2 CHD is also economically damaging, imposing a huge annual burden, with healthcare costs estimated to be around £3.3 billion.2 Two-thirds of the population could reduce their risk significantly by lowering their cholesterol levels – the main modifiable risk factor. The Ultimate Cholesterol Lowering Plan (UCLP) is a revolutionary approach that provides the nation with a truly realistic and achievable dietary plan that can significantly reduce the current CHD epidemic.